Pipefy

18’ Sr. Product designer on the Growth team
17’ Sr. Product designer on the Core team
16’ Product designer

Pipefy is the Work Management platform that empowers do-ers to organize and control their work in a single place, allowing anyone to streamline and automate any process on their own.

My key achievements

I joined Pipefy in their early stage with a year of investment to find the product-market fit and create an easy-to-use B2B platform to serve all company's sizes on their processes. Along with interviewing the early adopters and tons of tests, I worked closely with the CEO, the Support Team, and the Sales Team to gather all possible signals and take the design decisions to move forward.

I pretty much had the privilege to see my work and decisions as a product designer along with the other talented teams turn a 17 employee company into a global startup used in over 215 countries by leading enterprises such as Visa, IBM, Coca-Cola, Volvo, Santander, and Kraft Heinz.

Worthy notes

Pipefy received the Capterra Award for "The best to use" and "Best value" product in 2018. We increased 22% on the sign-up flow and doubled the acquisition rate in several features like Public Form and Sprint Planner.

We moved from 37th to 4th on the SaaS 1000 top growing companies list in 2018. During my time collaborating with the Growth Team, we 200x’d our traffic and grew more than 10x.