Makson Serpa · Toronto - CA
DESIGN & PRODUCT, +12 YEARS OF EXPERIENCE DESIGNING PRODUCTS ZERO TO ONE.
Meta
22 · Current
Designing a new way for people to connect about the things that matter to them in a real-time setting.
In 2022 I led projects for Community Chats before its official launch, helping friends and family connect over shared interests.
I'm currently working on Messenger's core product, focusing on enhancing the user experience for sharing content with favorite chats, making sending and receiving quick, easy, and enjoyable.
wingocard
founding designer
20 · 2022
Designed a mobile banking app for teenagers with the goal of helping the new generation become financially savvy early on in their lives.
As Wingocard's founding designer, I established the product's foundational elements, including the design system, art direction, and product development, encompassing both digital and physical aspects.
Recognizing that most teens were new to banking services, we collaborated with them to craft a unique experience that resonated with their lifestyle.
We designed an interface for parents that fostered trust and provided valuable insights into their teenagers' needs.
Resulting in a 70-30% Teen & Parent signup completion rate, 47% funded accounts on the 1st day, and 98% of teens receiving money within the first hour after signup.
Illustrations by Studio Passeio.
hopper
product designer
19 · 2020
Redesigned the hotel view experience from the ground up, creating a modular system that allowed for easy testing of feature positions as users searched for accommodations.
Hopper is recognized as one of Fast Company’s Most Innovative Companies in Travel, topping the list for six consecutive years.
I joined Hopper to spearhead the Hotel experience and introduce an innovative approach to hotel booking, all while staying true to Hopper’s core mission of helping users find the best prices.
miscellaneous
10 · 2019
Throughout my career, I have developed numerous projects, both independently and collaboratively, drawing upon my experience in branding, advertising, and graphic design agencies prior to shifting my focus to product design.
16 · 19 Pipefy
At Pipefy, I played a pivotal role in transforming a nascent startup into a global enterprise. By collaborating with early adopters, conducting rigorous tests, and working closely with the CEO, I helped develop an intuitive B2B platform that serves companies across diverse scales and industries.
14 · 16 Movile
As one of Brazil's largest tech holdings, I joined Movile during a pivotal period when the country was experiencing a surge of emerging startups. In my role, I focused on driving innovation by developing new applications, including notable projects like ThemeBox, while collaborating with national companies such as Claro and TIM.
12 · 14 D-Lab
One of my favorite companies, D-Lab, is a multidisciplinary studio with projects ranging from clothing to branding and packaging. I developed various project types and led their digital initiatives.
10 · 11 Tif
Tif is a full-service, award-winning integrated creative network dedicated to making brands matter. During my tenure, I had the opportunity to work on multiple campaigns, collaborating with creative directors and writers to create impactful experiences for Brazilian brands.
